Social Media for Public Officials
March 30, 2010
Prudential Center, Newark, New Jersey

The communications landscape has changed dramatically over the last few years, driven by new technologies, new media and precipitous losses in the newspaper industry.  Many local officials and municipalities now maintain a presence on Facebook, Twitter, Linked-In, community websites and blogs to improve communication and reduce mailing costs.  Many others see the sea-change happening and want to keep up, but have not. 

While social media has created vast opportunities to enhance community outreach, it has also created pitfalls that public agencies must address.  Knowledge and information become more democratized while content consumers become content producers.  Policy makers need to be knowledgeable and savvy about how to advocate on-line while protecting one’s on-line reputation.

The Educational  Foundation was thrilled to be joined by such a distinguished group of speakers and panelists.  We thank Mayor Cory Booker and his team in Newark, Verizon New Jersey and our other sponsors, and the trustees and staff of the Educational Foundation for organizing this conference.   To learn more see video of the event to be posted later this month or Facebook.  You can also download (11mb PDF) the printed program with presenters’ bios, suggested links, articles and more by clicking here.

Presenters included:

Dennis Bone, President, Verizon New Jersey
Chairman, New Jersey State Chamber of Commerce

Mayor Cory A. Booker, City of Newark

Christopher Rosica, CEO Rosica Public Relations

Desiree Peterkin-Bell, Communications Director City of Newark

Robert Sommer, President Rock Entertainment Management

Michael Duhaime – Chief Strategist, Chris Christie for
Governor & Managing Director, Mercury Public Affairs

Andrew Rasiej, Founder & Publisher, Personal Democracy Forum & Co-Founder, techPresident